Union County Animal Protection Society


Action Plans!

Your Personalized Action Planner!

The Action Plans detailed out in your Marketing Workbook that should be incorporated into the Sploot! Monthly Marketing Planner Outline.

ACTION ITEMS!

  • Post Weekly Adoption/Transfer Successes using Adopter Updates graphics
  • Create an Adopters Private Facebook Group and begin recruiting adopters to it.  Explain the purpose of it to be a resource and support group plus fun updates community!
  • Add Dogly learning events
  • Add Adopter Sign Up Links for post-adoption support
  • Begin to collect adopter emails for future use in newsletters of calls for help.

Use Adoption Promotions as detailed in the Weekly Sploot! Planner!

Add all Awareness Posts as listed on the Sploot! Planner – make any adjustments needed to pre-written content.

Add the Public Team Building items as listed out on the Sploot! Planner.

PERSONALIZED ITEMS:

Add the Transport Travels Scrapbook video and add special THANKS to those who donated in the fundraiser!  Make sure to customize and add photos from the transport.

Use all of the Team Building Exercises as listed in the Sploot! Planner!

PERSONALIZED ITEMS:

Use the Rescue Partnership posts in networking pages at least once a week!

ACTION ITEM!

  • Create a better communication source for your team.  Look into #Slack or Facebook Groups and use the Announcements, Events & Files Tabs.
  • Integrate all communication platforms with Canva.

Use the Team Development Sharing Link as recommended in the Sploot! Planner.

PERSONALIZED ITEMS:

  • Share the Volunteer Sign Up Link with all existing Fosters & Volunteers
  • Share the New Adopter Sign Up Link with existing and new adopters going forward
  • Add Shelter Code to Virtual Learning events for fundraiser opportunities

 

Add ALL events as listed in the Sploot! Planner.

PERSONALIZED ITEMS:

Add Transport Events to the calendar to give an inside experience to online followers when animals are relocating to other rescues.  Mark the event as a FREE, VIRTUAL EVENT and in the “about” section link the Transport Fundraiser plus describe briefly what pets are transferring, the expenses and miles.  Always mention volunteers and fosters and add links to your contact forms as well!

Add the Sploot! Facebook Fundraiser.

PERSONALIZED ITEMS:

Add the Transport Travels Fundraisers.  Be specific and add information on # of animals transferring, new location and partnering rescue if approved, add miles to safety, volunteers assisting and total cost outline of expenses!  Re-share the event as often as needed on your public page and ask supporters to share it on their pages as well!

Team Building – Team Communication

  • Create a better communication source for your team.  Look into #Slack or Facebook Groups and use the Announcements, Events & Files Tabs.
  • Integrate all communication platforms with Canva.

 

Team Development – Dogly:

  • Share Sign Up Link with Volunteers & Fosters and explain Dogly as a Development & Support resource for them.

 

Adopter Resource Development – Facebook:

  • Create an Adopters Private Facebook Group and begin recruiting adopters to it.  Explain the purpose of it to be a resource and support group plus fun updates community!
  • Add Dogly learning events
  • Add Adopter Sign Up Links for post-adoption support
  • Begin to collect adopter emails for future use in newsletters of calls for help.

Sploot! Monthly Planners

The monthly strategic marketing plans simplified into Clickable, Weekly To Do Lists!


Coaching & Training

Initial Discovery Session


October 4, 2021

  • Discovery of current organizational operations
  • Check-In with satisfaction of current operational functions
  • Identify Top Successes & Stressors
  • Determine Focus Areas
  • Set Goals & Implement Action Plan

 

Quarterly Coaching


Butterfly is very serious about you meeting your goals!

Schedule Your Next Session in January 2022!

 
Focus: Check-In with satisfaction of new operational functions, discuss action plan progress and determine next steps and new focus areas.

 

Potential Next Steps: Mailchimp integration for adopter updates, community updates and rescue pleas.

Virtual Classes

Training & Tutorials for you and your team for all of the strategies outlined in the monthly marketing planners!

Recommended Learning:

  • Using the Click & Post Weekly To-Do Planner
  • Virtual Events Strategies
  • Awareness Posting
  • Team Building Strategies
  • Intro to Canva
  • Intro to Google Drive


Customized Media Content

Transport Travels Scrapbook Video

Play Video

Sploot Strategy Tip: Change background colors in scrapbook to visually differentiate transports.

Transport Travels Online Fundraisers

Sploot Strategy Tip: Set up individual fundraisers with specific details including expenses to cover, EXACTLY what animals will benefit, where animals are going (direct to adopt/another rescue).

Rescue Partners Promotions

Sploot Strategy Tip: Set up weekly posts targeting partnerships with rescues and post to networking sites.  Add flower and bow tie elements to soften animal looks and draw in appeal.

Adopted / Transferred Updates

Sploot Strategy Tip: Set up weekly bulk update sharing the successes of adoptions and safe transfers on your public page.  Ask rescued partners to cross promote collaborations.


Dogly Advocates Shelter Profile

Sploot Strategy Tip: This is your organization’s Dogly shelter code!  It should be used when posting all Learning & Support Group Events on Facebook and can also be given to anyone as a “referral” code to receive registration/membership donations through the platform.

Team Development

Strategies to offer your team and adopters professional support in training, nutrition and wellness specialized for rescued dogs.

Virtual Volunteer Handout

Sploot Strategy Tip: Save this VIRTUAL PDF and send it to new volunteers via email as an attachment or forward along using the link below!

Adopter Kit Handout

Sploot Strategy Tip: PRINT this adopters’ resource and explain the benefits of having a professional resource for all behavior, training, feeding or wellness questions that might pop up during the post-adoption transitioning phase.


Sploot! Strategies

Virtual Events

Online strategies to include supporters in needs-sharing and interactive educational events.

Awareness Days

Strategies to bring awareness and celebrate festive days all the while adding education, helpful resources and fun facts.

Team Building

Strategies to cultivate a welcoming, nurturing and appreciative environment that presents a new age perspective of animal welfare involvement.

Pet Promotions

Strategies to shine the spotlight on pets in your care seeking safety and adoption.