TRANSPORT STRATEGIES

STRATEGIC PLANS

Asking rescue organizations to help share in the struggle of capacity limitations “seems” like it should be a viable resource given that shelters and rescues are all aligned in their mission to take life-saving action to prevent needless euthanization of pets.  Currently, there is a disconnect between shelters and rescues in addition to transport barriers making the movement of animals a great area of stress.  It’s important for rescues and shelters to work together, providing mutual give and take and for one organization not to have unrealistic expectations of the other… the only ones who suffer with this mentality is the animals.

Below are strategies that are intended to motivate rescues to intake pets in shelters by offering them HELP with marketing and moving these animals if they are willing to take them in.  The secondary strategy is being transparent UP FRONT about animals and providing reassurance through marketing content that allows for the same connection we work so hard for adopters to feel when we present animals in need to them.

WHERE TO POST

  • Post in Networking Groups
  • Send in Email Blasts to Current and Potential Rescue Partners
  • Post on your Facebook & Instagram Stories (don’t hide internal needs from your public!)


WHEN TO POST

  • Every Week as Necessary

INCLUDED CONTENT

  • Rescue Partnership Pet Promotions
  • Pre-Made Marketing Bundle for each pet as an incentive for the rescue
  • Transport Fundraiser to help offset transport expenses OR as a general “Thank You” gesture to the Rescue Organization
  • Dogly Professional Support for New Adopters as incentive for adoption

HELPFUL TIPS

  • Make sure to be CLEAR about the veterinary care your pet has 
  • Make sure to be CLEAR about any medical diagnosis
  • Make sure to be CLEAR you will raise funds as a gesture to help support the transport of these animals
  • Make sure to be CLEAR you will PUBLICLY THANK these rescues for intaking their pets and ask your public to support them as well
  • Make sure to be CLEAR you will provide the Marketing & Social Media Content for the rescues
  • Make sure to be CLEAR all adopters of these pets go home with Professional Support Resources for the transition month

RESCUE PARTNERSHIP PROMOTION

TRANSPORT THANK YOU

TRANSPORT FUNDRAISER KIT

MARKETING KIT

ADOPTER PROFESSIONAL SUPPORT

DOOBERT TRANSPORT NETWORK