PET WELFARE MARKETING STRATEGIST

If you’re considering allowing me to be a part of your organization, it’s important you understand the foundation of who I am so you can feel confident in my intention to help.  My current state of self is a result of:

• Being raised upper middle class and having everything I ever needed
• Experiencing traumatic events and emotional damage I wouldn’t wish on anyone so thousands of dollars went into learning to be a calm assertive woman with an open mind and sound boundaries
• Becoming a mom in my early twenties and having to figure out a way to manage my time to ensure I have a financially fulfilling career, am always present for my son and tend to the mental health needs of my easily overstimulated and hyper-reactive mind
• Constantly working on myself knowing there’s always room to learn, grow and become a better and continuously humbled human being

Again, it’s so important for you work with people you feel comfortable and confident have your organization’s best interest at heart and also have the skill set to achieve what they are promising. 

Strategic Development Experience:

• 10+ years working in Strategic Operations & Operational Development 
• Worked for several Fortune 500 Financial Firms and maintain a consulting relationship with a Wealth Management firm
• My career successes have always been dependent upon my ability to make the companies I worked for more successful

Animal Welfare Strategic Development:

• Co-founded a pet rescue and adoption center in 2018.  Hybrid organization, facility houses 8 kennels and 3 cat rooms
• Zero debt operation in under 1 year (cleared $45k)
• Annual balance sheet reflects $40k+ in online donations, $165k+ in adoption fees and $10k+ emergency medical expense fund

*I resigned as President in October 2021 to fully pursue Sploot but remain a volunteer*

When founding a pet rescue with a few other women, we faced the same struggles being involved with animal welfare as our fellow animal-savers however, we were well positioned having strategic planning and marketing experience literally at my finger tips.

I started Sploot after the shocking realization there are zero full-scale resources available emphasizing the need to prioritize strategic planning, goal-setting and digital marketing…  it became incredibly obvious why so many animal welfare organizations are struggling considering the industry does not empower operational development or provide any feasible, professional support services.  

The immediate financial and community outreach success of our rescue was attributed to strategic marketing plus a clearly mapped out action plan to achieve the exact goals we set and I knew I could offer the same to others needing this type of help.

My philosophy is to use my experience and skill set to digitally support the amazingly dedicated people fighting for animals in need each day, so they can focus on the physical care needs within their organizations.  My strength is digital marketing and strategic planning for simplicity, I enjoy the technological-creativity that often overwhelms many in animal welfare, so if I can share my skill set and you can trust our goals being aligned in the unified mission to make pet welfare more successful for the animals we love so much, we will all get much further, much faster!