2023 PROGRAM impact

Spotlight Pets

Spotlight Pets
$
Cash Incentives
+
Goodies Given
better advocacy for LTS Pets

Higher Standards for At Risk Pets

We create influencer-style "unboxing" experiences for long stay pets and leverage the power of brand collaborations to boost awareness, add incentives to calls for action and showcase harder to place pets in a highly engaging and memorable way.

Fun, Positive & Engaging

Fun, Positive & Engaging

Uplifting & Encouraging

Uplifting & Encouraging

*Chip from Humane Society of Scott County moved into a foster home the weekend he was posted on social media after 4 months in the shelter!

our standards

The Spotlight Treatment

This strategic marketing program is specifically designed to address the lack of social media engagement + reach many pet welfare organizations are experiencing, even with substantial followings.  By matching LTS pets with supportive pet care brands, we generate more interest and movement into loving homes thus reducing their overall risk in this time of critical overcapacity.

Unboxing
Experience

Pets will receive a box of high quality products from their pet brand advocate

Cash
Incentive

Orgs receive up to $50 cash to be used as a team, foster or transfer incentive

Supporter
Swag

FREEBIES in giveaway form to boost shares and form positive connections

Prewritten
Content

Printables plus engaging, actionable social media templates with captions
how it works

We make it really, really simple.

Sign Up & Start

You simply sign up, let us know which pet to give the Spotlight Treatment and we'll send you a link to your pet's brand advocate packet complete with ready to use marketing tools!

Sign Up & Start

You simply sign up, let us know which pet to give the Spotlight Treatment and we'll send you a link to your pet's brand advocate packet complete with ready to use marketing tools!

Brand Advocate Box

You'll receive a personalized goodie box with natural treats, and high-quality pet products along with a digital wallet voucher to transfer the cash incentive!

Brand Advocate Box

You'll receive a personalized goodie box with natural treats, and high-quality pet products along with a digital wallet voucher to transfer the cash incentive!

Post on Social

Post at least one photo/video of your pet opening their box on Facebook and/or Instagram, tag your brand advocate and include a free swag link as a thank you to your supporters for being awesome and as a means to incentivize them for sharing your spotlight pet.

Post on Social

Post at least one photo/video of your pet opening their box on Facebook and/or Instagram, tag your brand advocate and include a free swag link as a thank you to your supporters for being awesome and as a means to incentivize them for sharing your spotlight pet.

Natural Rapport

Natural Rapport sends natural treats, supplements and grooming essentials valued over $85 in Spotlight Pet Boxes

Benefits Include: $50 Cash Incentive, Free Products for Your Team, Cross Promotion & Wholesale Products

#Dogs

Smalls

Smalls sends clean, nutritious and tasty food and treats valued over $75 in Spotlight Pet Boxes

Benefits Include: $35 Cash Incentive, Free Products for Your Team & Cross Promotion

#Cats

Mighty Paw

Mighty Paw sends natural treats, enrichment toys and training products valued over $175 in Spotlight Pet Boxes

Benefits Include: $50 Cash Incentive, Free Products for Your Team, Cross Promotion & Wholesale Products

#Dogs

Ready to Sign Your Pets Up?

Spotlight successes

Little Diamond

Meet Little Diamond, a senior pet who spent 356 days in the shelter.   She was thought to be very dog selective and had trouble finding a foster or adoptive home. That is, until she was promoted as a Spotlight Pet on social media!

Within a week of her “influencer status” debut, Little Diamond found a foster home and after 19 days in that home, her adoptability skyrocketed as she’s now known for being the neighborhood socialite and enjoys greeting all her friends (dog, cat and human alike!)

This heartwarming success story is just one of the many we’ve been able to help these truly deserving pets achieve through this innovative marketing approach.  We eagerly await the notification LD has been adopted!

YOUR MISSION, OURS TOO!

Our purpose is to support your PETS.

We believe in a higher standard of marketing

We are committed to bettering pet welfare and believe it is critical to provide higher standards of marketing support. 

Our team is dedicated to helping pet welfare organizations implement effective, creative marketing strategies that will ensure better outcomes for the pets in their care.

We're willing (and eager) to do our part by providing ready to use tools and hands-on support to help pet welfare teams reach their goals in a realistic and feasible way!

We provide free services to pet welfare orgs

All of our programs come with content kits... but unlike any other marketing tool, we also provide the human resources to implement these programs for your already over-extended team.

We create opportunities using collaborations

Pets' lives depend on effective campaigns that connect with and inspire the pet loving community to take action.  We are determined to provide pet welfare organizations with the best possible resources and we utilize strategic alliances with pet care brands to make marketing efforts as successful as possible.

 Building relationships between pet welfare and pet care, we facilitate a high impact, mutually beneficial alliance focused on bettering the health and wellbeing of pets in need and in homes.

We make collaborative programs simple

All programs have minimal requirements to participate - our goal is to make things easier for pet welfare teams, not harder.  For this program we require:

  • Take at least 5 photos/30 second video of the pet "unboxing" their gift and using, snacking on or wearing products
  • Post at least once on social media within 3 weeks tagging the brand and sharing the Swag link

We are passionate about long stay pets

We are passionate about helping all shelter pets move into homes - but most especially those who have been in shelters the longest or have special needs.  We have a special place in our hearts for big, boxy-headed dogs, seniors, and pets with medical issues.

Knowing these pets often have a harder time getting adopted because they are overlooked by their less in need friends, we focus on creating innovative marketing programs that "Spotlight" these pets making sure they get extra social media love, special treatment and  the best opportunity to reach their future foster and/or adoptive families. 

We enjoy "gifting" back to dedicated teams

Pet welfare organizations are nothing without the very supportive teams constantly giving more of themselves to the pets in need than they (technically) have to.  We love creating opportunities for organizations to provide them with free goodies and special offers as a token of appreciation for all they do.

Let's Connect!

ABOUT US

Sploot is a pet welfare marketing agency that provides critical services by creating innovative, effortless, strategic alliances.