SPOTLIGHT PET

MARKETING PROGRAM

Shortening Length of stay with social sharing

Social sharing program that uses pet product giveaways to encourage your team and audiences to share posts highlighting long term stay pets in an effort to help them reach their adoptive and foster families.  

HOW IT WORKS

CREATE GIVEAWAY POSTS

Inside your dashboard are Canva Templates with pre-written content for you to post on Facebook, Instagram and Stories.  These posts are designed to encourage social sharing with the incentive of a pet brand perk for their efforts.  Not only will your Spotlight Pets have a bump in potential pet parent reach, you will also receive donations for any purchases made by supporters as a result of your promotion.

*Sploot will create and schedule content if you provide access to social media accounts.

PET PARENT COMMUNITY PAGE

After sharing your Spotlight Pet’s post, your audience will click the link in your post directing them to your Pet Parent Community Resource Page.  This page includes:

  • Branded Welcome + Sign Up: Custom message with subscriber sign up and your unique links (adoptables, recruiting, main website, etc)
  • Supporter Treats: Exclusive offers and giveaways from the pet brand collaborations you’ve opted into
  • Professional Training Guides: Tips written by professional, positive reinforcement trainers for common “new pet” behaviors

Automated Email Series

For those who sign up as a subscriber, they will receive your email series as described in the Pet Parent Community Program.  Included in monthly emails AND holding a space on the Pet Parent Page is a Spotlight Pet feature with a “yes list” bio and a link directly to their detailed pet profile.  Regardless, your organization will receive donations for each person who triggers the giving program for any pet brand you have opted into.

*** Sploot manages your subscriber lists but will never sell them. Selling adopter lists is counterproductive to our mission of enabling pet welfare organizations to leverage their pet-parent marketing platform to generate long term funding.  NEVER sell (or let anyone else sell) your email lists to pet brands.  You will receive a report each month providing insights about your subscriber rates and a complete list of subscribers you can upload into your system as you see fit.  

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