Each brand involved in our collaborations contributes $500 per month to a collective Facebook Ads fund. We use this fund strategically to target audiences who love pets and support rescues. The ads primarily spotlight long stay pets, portraying them in a positive light. This not only helps these pets get noticed and adopted but also increases the supportive community around the organization taking care of them, potentially attracting more donors, volunteers, and adopters. So long as your organization is providing us with ample photos/videos, we will keep promoting your pets.