© 2022 Sploot Marketing
The first mission focused agency dedicated to bringing marketing resources and financial incentives to Pet Welfare Organizations using high demand influencer relationships
We manage just about everything for you! All you need to do is sign up, point us to your photos/videos and authorize customized marketing campaigns.
Sploot does all the upfront work on behalf of pet welfare organizations to facilitate partnerships with pet brands. We’ve really made it just as simple as:
Each pet brand offers a different incentive, so it’s impossible for us to predict your incoming funds potential. The below is a very generalized (meaning not promised) example of the monetary potential of becoming a pet welfare organization influencer PER BRAND PARTNERSHIP:
For just one brand opt in, this example would result in $440!
This is in addition to the Marketing Enhancement Service for your social media and email strategies (a value of over $2,500).
We understand this is a new concept for Pet Welfare Organizations and we welcome questions. Our goal is to make it as simple as possible for shelters and rescues to get on the social media and digital marketing train without having to add more work to their already overloaded plates.
We require that participating organizations are a registered charity.
In addition, each organization should meet one of the following for this type of marketing to be beneficial:
Pet Care Brands consist of wellness products (supplements), healthy treats and snacks, preventative care (flea and tick), pet insurances and other pet-focused products and services. We carefully consider if brands align with supporting the integrity and mission of pet welfare before agreeing to partner with them.
Nope! We do all that for you! If you have questions or concerns, you’ll reach out to us and we will serve as a liaison.
Each brand has their own offer which you can determine if you’d like to opt into. To determine how much passive funding you can generate you have to consider the following factors:
A major perk of this program is the professional marketing services your organization receives to include:
It is at the discretion of each brand whether or not they provide free products and if so, the quantity. We encourage brands to provide products so that customized content can be created, which is in the best interest of both the brand and the PWI.
We will need to be added to your Facebook and Instagram public pages as an administrator so that we can post on both platforms.
In addition, we will need to be added as a user in your shelter software or email marketing provider so that we can create automated email campaigns.
If you have your own marketing team or do not want to provide us with direct access, we can provide content for you to post on social media on your own (or not at all) BUT, we will still require adopter names and email address be provided to us daily to ensure the email series is sent out and to provide metrics to brands.
*We do not provide adopter information to brands, but we do need to provide number of emails sent, posts made, flyers handed out*
Each organization can select up to 5 pets for us to promote on social media each month. If available, we will pull information/content from Petfinder, otherwise you will be asked to provide a few photos/videos and basic information about each pet.
Each week, we will post a minimum of:
Included in these posts will be a variation of:
Adopters will receive an email series intended to serve as a follow up, requirements reminder and best practices for transitioning pets into new homes.
You will need to provide any post-adoption requirements (register pets, who to call with concerns, etc). We will put together emails that will be sent out 24 hours, 7 days and 30 days post adoption.
These emails will also include very non-invasive product recommendations with your influencer code.
By granting access to your shelter software, we will create a subscriber list for your organization and begin sending out a monthly e-mail that will include:
Brands are asked to commit to a 3 month partnership offer and so we require Pet Welfare Influencers to retain the same commitment.
© 2022 Sploot Marketing