We Are

Pet Welfare Organization


The first mission focused agency dedicated to bringing marketing resources and financial incentives to Pet Welfare Organizations using high demand influencer relationships

Full Service Marketing

Max Benefits - Minimal Effort!

We manage just about everything for you!  All you need to do is sign up, point us to your photos/videos and authorize customized marketing campaigns.

How Does It Work?

Partnering with Pet Brands

Sploot does all the upfront work on behalf of pet welfare organizations to facilitate partnerships with pet brands.  We’ve really made it just as simple as:


After signing up (free), you'll receive available brand partnerships you can opt into.


You'll be directed to the influencer dashboard where you can share customizations and approve monthly marketing content.

Begin Your Influencer Journey!

Keep doing what you have been while we amp up your social media and email marketing! Enjoy seeing your pets in the social media spotlight, supporting adopters transitioning pets into new homes and having a passive stream of funds trickle in!


Marketing &
Financial Incentives

Let's Break Down the Benefits
Marketing Incentives

Solutions Focused Social Engagement

Long Term stay pet MARKETING

Sploot will promote up to 5 Long Term Stay Pets on your Facebook & Instagram accounts to maximize reach for potential adopters, fosters and financial supporters

Wishlist & Donations marketing

Sploot will promote your wishlist link and add donation buttons to long term stay pet promotions each week

Post Adoption Email MARKETING

Sploot will create an automated email series to follow up with new adopters 24 hours, 7 days and 30 days post adoption to nurture long term relationships by including customized reminders and requirements plus decompression/best practices for transitioning pets into new homes

Financial Incentives

Passive Funding Program

Each pet brand offers a different incentive, so it’s impossible for us to predict your incoming funds potential.  The below is a very generalized (meaning not promised) example of the monetary potential of becoming a pet welfare organization influencer PER BRAND PARTNERSHIP:

$50 Monthly donation

For organizations doing 50+ adoptions per month, Sploot will donate $50 per month to your organization


Branded promotional flyers are placed into Adopter Kits. If 15 adopters make a purchase using the promotional code, this will generate $150 ($10 x 15)


If 25 pet lovers make purchases using the promotional code from social media posts + email recommendations totaling $1,200, this will generate $240 ($1,200 x 20%)

For just one brand opt in, this example would result in $440!  

This is in addition to the Marketing Enhancement Service for your social media and email strategies (a value of over $2,500).

Questions & Answers

We understand this is a new concept for Pet Welfare Organizations and we welcome questions.  Our goal is to make it as simple as possible for shelters and rescues to get on the social media and digital marketing train without having to add more work to their already overloaded plates.


Brand Collaborations

We require that participating organizations are a registered charity. 

In addition, each organization should meet one of the following for this type of marketing to be beneficial:

  • 35 adoptions per month
  • 1,000 followers on at least one of your social platforms (Facebook or Instagram)

Pet Care Brands consist of wellness products (supplements), healthy treats and snacks, preventative care (flea and tick), pet insurances and other pet-focused products and services.  We carefully consider if brands align with supporting the integrity and mission of pet welfare before agreeing to partner with them.

Nope!  We do all that for you!  If you have questions or concerns, you’ll reach out to us and we will serve as a liaison.

Each brand has their own offer which you can determine if you’d like to opt into.  To determine how much passive funding you can generate you have to consider the following factors:

  • How many adoptions you complete each month
  • Your approach to engaging with adopters and reviewing product promotions
  • Engagement rate of your social media following (active listening and participating by your audience)


A major perk of this program is the professional marketing services your organization receives to include:

  • Posting long term stay pets
  • Requesting donations/wishlist items
  • Nurturing adopters post adoption and
  • Keeping supporters engaged 

It is at the discretion of each brand whether or not they provide free products and if so, the quantity.  We encourage brands to provide products so that customized content can be created, which is in the best interest of both the brand and the PWI.


Marketing Services

We will need to be added to your Facebook and Instagram public pages as an administrator so that we can post on both platforms.

In addition, we will need to be added as a user in your shelter software or email marketing provider so that we can create automated email campaigns.

If you have your own marketing team or do not want to provide us with direct access, we can provide content for you to post on social media on your own (or not at all) BUT, we will still require adopter names and email address be provided to us daily to ensure the email series is sent out and to provide metrics to brands.

*We do not provide adopter information to brands, but we do need to provide number of emails sent, posts made, flyers handed out*

Each organization can select up to 5 pets for us to promote on social media each month.   If available, we will pull information/content from Petfinder, otherwise you will be asked to provide a few photos/videos and basic information about each pet.

Each week, we will post a minimum of:

  • 5 stories cross-shared on Facebook/Instagram 
  • 3 posts on Facebook
  • 3 posts on Instagram
  • 1 Reel on Instagram


Included in these posts will be a variation of:

  • Donation Button if available
  • Wishlist Link if available
  • Product Referral code
  • Quick Links to Pet Bios

Adopters will receive an email series intended to serve as a follow up, requirements reminder and best practices for transitioning pets into new homes.

You will need to provide any post-adoption requirements (register pets, who to call with concerns, etc).  We will put together emails that will be sent out 24 hours, 7 days and 30 days post adoption.

These emails will also include very non-invasive product recommendations with your influencer code.


By granting access to your shelter software, we will create a subscriber list for your organization and begin sending out a monthly e-mail that will include:

  • Organization updates (adoptions, happy tails)
  • Fun and Educational tips and tricks
  • Non-invasive pet brand recommendations with referral code

Brands are asked to commit to a 3 month partnership offer and so we require Pet Welfare Influencers to retain the same commitment.