We developed a pet parent support center as an “all things rescue pets” resource enabling pet welfare organizations to offer adopters with training guides, access to pet care professionals, family friendly printable pet planners, special offers and pet welfare aligned tools to assist with preventing and moderating unwanted behaviors. This easy to navigate platform can be utilized as a virtual Community Outreach program by linking to the center itself or any material within.
Just like any other communication platform (MailChimp, ConstantContact) - organizations will provide us with a weekly report including the details we need to send emails each adopter. *We have other options if necessary and also provide step by step instructions for most sheltering software to pull the reports.
Our team then triggers the automated series for newly uploaded adopters. This support program has the following workflow:
We create monthly content on this platform and engage supporters via monthly emails. Our emails do not in any way conflict with pet welfare related emails or newsletters - it is meant to keep supporters engaged and help maintain long term relationships with adopters.
In fact, are meant to help increase call to action results by providing fun, helpful content that balances "hard, emotional asks" mostly received by pet welfare organizations.
We add each pet welfare organization's logo, name and contact email address in the footer of all emails.
We also include the organization's name as the "Sender" though emails will be sent from the generic address "resource@parenting.pet" so it will look like:
From: ABC ORG <resource@parenting.pet>
Under no circumstances do we sell, trade, rent, lease or otherwise distribute contact information without the explicit consent* from adopters and the respective pet welfare organization.
We manage your pet parent subscriber list in an effort to keep your supporters engaged. At any time you would like a report of your subscribers, we are happy to send it to you! At any time you no longer want us to send emails on your behalf, you just need to email us requesting such.
*At times, we offer free gifts to adopters or fosters and each organization must provide us with permission to utilize the offer by ensuring they have been given consent by adopters or fosters to receive gifts from 3rd parties at which time we will then share required details to brands. Any gifts received by our pet brand collaborators will include a note stating the gift is from the shelter/rescue and the brand.
Complete our quick Sign Up form, let us know all your preferences and we’ll reach out with a welcome introduction in 1-3 days!
We’re happy to discuss this program with you and your team!
Sploot Marketing is a pet welfare focused strategic planning service on a mission to develop innovative, progressive solutions which create a more sustainable position for pet welfare organizations.
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