Just like any other communication platform (MailChimp, ConstantContact) - organizations will provide us with a weekly report including the details we need to send emails each adopter.  *We have other options if necessary and also provide step by step instructions for most sheltering software to pull the reports.

Our team then triggers the automated series for newly uploaded adopters.  This support program has the following workflow:

• Immediate: Welcome Home email+sms
• Day 3: Establishing Routines email
• Day 7: Social Development email+sms
• Day 14: Alone Time Enrichment email
• Day 21: All Things Well Being email
• Day 28: Happy 1 Month Adoptaversary

We create monthly content on this platform and engage supporters via monthly emails.  Our emails do not in any way conflict with pet welfare related emails or newsletters - it is meant to keep supporters engaged and help maintain long term relationships with adopters.

In fact, are meant to help increase call to action results by providing fun, helpful content that balances "hard, emotional asks" mostly received by pet welfare organizations.

Read More ->

We add each pet welfare organization's logo, name and contact email address in the footer of all emails. 

We also include the organization's name as the "Sender" though emails will be sent from the generic address "resource@parenting.pet" so it will look like:

From: ABC ORG <resource@parenting.pet>

Under no circumstances do we sell, trade, rent, lease or otherwise distribute contact information without the explicit consent* from adopters and the respective pet welfare organization.

We manage your pet parent subscriber list in an effort to keep your supporters engaged.  At any time you would like a report of your subscribers, we are happy to send it to you!  At any time you no longer want us to send emails on your behalf, you just need to email us requesting such.

*At times, we offer free gifts to adopters or fosters and each organization must provide us with permission to utilize the offer by ensuring they have been given consent by adopters or fosters to receive gifts from 3rd parties at which time we will then share required details to brands.  Any gifts received by our pet brand collaborators will include a note stating the gift is from the shelter/rescue and the brand.