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This comprehensive 45+ page pdf workbook is a 3 step outline to help evaluate, discuss, implement and track quantifiable goals.  It is broken down into workbook sections to encourage a dedication to each before jumping ahead.  You will get the best use of this workbook completing the parts as they are directed, however, as part of yearly planning, if you are looking to address key parts of your organization, you can work through single sections.  Read more about each strategy planning section below!

Facebook Events

Your BRANDING is your promise to your support community.  It explains to them visually, verbally and physically what standard of care they can expect to experience from your organization. Branding is often associated with tangible items - your brand is your service to the community, your adoptables, your mission plus the actions you take to align with it and most importantly, the way outsiders feel welcomed into and valued as a part of your community.

Brand Strategy is critical as the public's awareness of Animal Rescue is associated with large scale brand messaging of extremely sad, abused and the most extreme neglect cases combined with a plea for money. This is not EVERY organization's brand and it's important to determine if this aligns with you and if it does not, proactive steps need to be taken to differentiate yourself.

Facebook Fundraisers

Your SOCIAL MEDIA strategy is a plan, a mix of ideas, a purpose and a valuable tool to help you track goal momentum and achievement.  

Social Media marketing requires a well defined understanding of your audience (your potential supporters), what they are looking for on your platform, how their needs align with your mission and how you ultimately attract them to become loyal supporters that take action to help your overall goals.

For Animal Rescue organizations, social media platforms serve as a Virtual Facility where everyone has easy access to see, interact with and feel connected to the animals in your care. This connectedness creates dedication and ignites others aligned with your organization to adopt, volunteer, donate and/or create a conversation that draws new supporters your way.

Facebook Drives

Your RETENTION STRATEGY is the plan you have in place specifically intended to reduce turnover of volunteers, adopters, donors and social sharing followers by maintaining an engaging  and mutually beneficial relationship with your support community.

Not for Profit organizations normally focus heavily on "Donor Stewardship." This is generally the act or actions of maintaining high-quality relationships with high-quality donors. This is an extremely important factor for Corporate or Philanthropic supporters as you want to foster a long-term relationship with them. Donor Stewardship is important and is deserving of attention.

By comparison, "Retention" focuses on EVERY person that contributes to the growth and success of your organization in every other way (volunteering, social sharing, small scale financial donations, fostering, adopting, etc). It also focuses on continual, non-invasive recruitment to motivate those who have not yet or are on the cusp of becoming a loyal supporter.

Consider this as an example: A one time donation of $5,000 is just as valuable as several donors contributing a total of $400 a month for 12 months. As an organization, you do not want to lose the large scale, one time donor or those giving what they can every month and/or often. In addition, a volunteer that is not able to contribute financially that offers herself to the care of your animals 20 hours a week, every week should feel just as valued as a large scale, one time donor. The bottom line is, the goal is to keep EVERYONE feeling valued and appreciated equally so they all feel compelled to continue offering their value to your organization.

Community Updates

Your RETENTION STRATEGY is the plan you have in place specifically intended to reduce turnover of volunteers, adopters, donors and social sharing followers by maintaining an engaging  and mutually beneficial relationship with your support community.

Not for Profit organizations normally focus heavily on "Donor Stewardship." This is generally the act or actions of maintaining high-quality relationships with high-quality donors. This is an extremely important factor for Corporate or Philanthropic supporters as you want to foster a long-term relationship with them. Donor Stewardship is important and is deserving of attention.

By comparison, "Retention" focuses on EVERY person that contributes to the growth and success of your organization in every other way (volunteering, social sharing, small scale financial donations, fostering, adopting, etc). It also focuses on continual, non-invasive recruitment to motivate those who have not yet or are on the cusp of becoming a loyal supporter.

Consider this as an example: A one time donation of $5,000 is just as valuable as several donors contributing a total of $400 a month for 12 months. As an organization, you do not want to lose the large scale, one time donor or those giving what they can every month and/or often. In addition, a volunteer that is not able to contribute financially that offers herself to the care of your animals 20 hours a week, every week should feel just as valued as a large scale, one time donor. The bottom line is, the goal is to keep EVERYONE feeling valued and appreciated equally so they all feel compelled to continue offering their value to your organization.

Wishlist Requests In Posts

Your RETENTION STRATEGY is the plan you have in place specifically intended to reduce turnover of volunteers, adopters, donors and social sharing followers by maintaining an engaging  and mutually beneficial relationship with your support community.

Not for Profit organizations normally focus heavily on "Donor Stewardship." This is generally the act or actions of maintaining high-quality relationships with high-quality donors. This is an extremely important factor for Corporate or Philanthropic supporters as you want to foster a long-term relationship with them. Donor Stewardship is important and is deserving of attention.

By comparison, "Retention" focuses on EVERY person that contributes to the growth and success of your organization in every other way (volunteering, social sharing, small scale financial donations, fostering, adopting, etc). It also focuses on continual, non-invasive recruitment to motivate those who have not yet or are on the cusp of becoming a loyal supporter.

Consider this as an example: A one time donation of $5,000 is just as valuable as several donors contributing a total of $400 a month for 12 months. As an organization, you do not want to lose the large scale, one time donor or those giving what they can every month and/or often. In addition, a volunteer that is not able to contribute financially that offers herself to the care of your animals 20 hours a week, every week should feel just as valued as a large scale, one time donor. The bottom line is, the goal is to keep EVERYONE feeling valued and appreciated equally so they all feel compelled to continue offering their value to your organization.