ONLINE EVENTS & FUNDRAISERS

STRATEGIC INTENTIONS

It’s important for your organization to be seen as a resource for current and potential pet owners AND for you to use virtual events as a way to help your supporters feel connected to your organizations animals and volunteer happenings.  Online events allow you to build transformational relationships with your online supporters by offering them a reciprocated feeling of support and connection to your organization and it’s mission of creating more opportunities for pets to have long, healthy lives with their owners.  In addition, it provides “First Person Perspectives” of what it looks and feels like to be a volunteer, foster or potential pet owner of one of the many animals in your care.

 

 

 

WHERE TO POST

  • Facebook Events, Public Page
  • Facebook Events, Adopter’s Group


WHEN TO POST

  • The beginning of each month (can add out further in advance if available below)
  • Re-share 2-3 days prior to each event as a reminder to register

INCLUDED CONTENT

  • Facebook Event Cover Photo
  • Facebook “About Section” Pre-Written Content
  • Registration Link

HELPFUL TIPS

  • Be consistent with your messaging in other conversations with potential adopters, volunteers, general public to state you offer learning opportunities for them
  • Post events at the beginning of the month so they show up on follower feeds and in the Community Events tab for locals or cause searching users
  • Integrate Facebook Events in as many platforms as possible – as your web developer to embed events into your Resources/Events page on your website

Copyright © 2021 Sploot Marketing. All rights reserved.