We craft automated learning flows that support adopters and fosters by providing easy to navigate best practices for bringing home new pets and nurture them through more advanced training/routines so they don’t feel overwhelmed.
We begin a series of emails over the first month filled with pet planners, tips, tools and training guides
We provide a "Welcome Home" gift packet with a variety of free and/or deeply discounted pet product offers
We include clickable buttons in each communication to make it simple for adopters/fosters to share feedback or ask for additional help
***We are currently updating dog-focused content and creating cat-focused content to release January 2023!
No drama, no extra effort, no toolkits. Once you sign up, we do 99% of the work for your team to ensure it’s stress free and rewarding!
Complete a quick online form to select the programs you'd like to participate in or learn more about
Confirm your upload preference (send weekly reports or manual sign up) that trigger support emails to begin
Start offering post adoption and 1st time foster support as part of your organization's resources
We’re happy to discuss any additional questions about this program or any other with you and your team!
Just like any other communication platform (MailChimp, ConstantContact) - organizations will provide us with a weekly report including the details we need to send emails to adopters/fosters with new pets. *We have other options if necessary and also provide step by step instructions for most sheltering software to pull the reports.
Our team then triggers the automated series for newly uploaded adopters. This support program has the following workflow:
We provide a library of additional resources for pet parents to explore and for your team to use a consistent reference.
We include the organization's name as the "Sender" though emails will be sent from the generic address "resource@parenting.pet" so it will look like:
From: ABC ORG <resource@parenting.pet>
Inside each email we add the pet welfare organization's logo in the header and name + contact email address in the footer of all emails along with an unsubscribe disclosure/option.
We act as a facilitator to provide free and/or deeply discounted gifts to adopters or fosters. Every adopter/foster must explicitly agree to receive gifts offered by brands and under no circumstance is data provided to brands otherwise. In addition, any gifts will include a note stating the gift is from the shelter/rescue when received by the brand.
Under no circumstances do we sell, trade, rent, lease or otherwise distribute contact information without the explicit consent* from adopters and the respective pet welfare organization.
We manage your pet parent subscriber list in an effort to keep your supporters engaged. At any time you would like a report of your subscribers, we are happy to send it to you! At any time you no longer want us to send emails on your behalf, you just need to email us requesting such.
Sploot Marketing is a pet welfare focused strategic planning service on a mission to develop innovative, progressive solutions which create a more sustainable position for pet welfare organizations.
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