Monthly
Marketing Planner

Theme: Spooktacular AdoptaBOOs

Week #1
October 1st - 9th

(All templates become active links once you become an official Splooter)

Expert-Led Discussions

Set Up Using Facebook Events


Pre-Posted Virtual Events

Use Facebook Events & Fundraisers


Community Awareness

Use Canva’s Content Planner to Schedule

Team Camaraderie

Use Canva’s Content Planner to Schedule


Community Engagement

Use Canva’s Content Planner to Schedule


Pet Promotions

Use Canva’s Content Planner to Schedule

Week #2
October 10th - 16th

Complete if not done already: Facebook Events with Cover Graphic & About Section Content

EDUCATIONAL:

11th: Re-Share the Diabetes Wellness Discussion on your Public Page as a Reminder to Register

12th: Diabetes Wellness Discussion

19th: Halloween Tricks for Pet Safety

 

PROMOTIONAL:

14th: AdoptaBOOs Virtual Showcase

21st: Creepin’ MEOWT Virtual Tour

Promotional Sploot! Tip:

  •  AdoptaBOOs Showcase: Pick Max 10 Pets to Feature, Post Call for Content
  • Creepin’ MEOWT Facility Tour: Begin Drafting, Post Call for Content

 

FUNDRAISING:

7th-20th: Horrors of Unvaccinated Pets 

Fundraising Sploot! Tip:

  • Feel free to change the fundraiser dates.  It can run for a max of 2 weeks.

 

LEARNING LOUNGE:

Complete if not done already: Pre-schedule all content to post on Facebook using the Canva Content Planner:

13th: Pet Obesity Awareness Day

23rd: Pit Bull Awareness Day

28th: Plush Animal Lover’s Day

29th: National Cat Day

31st: Halloween

 

LEARNING LOUNGE:

  • Awareness Posts Tutorial
  • Integrating Social Platforms with Canva Tutorial

Complete if not done already: Create Private Facebook Group for Adopters Only to serve as a resource if you do not already have one.

Complete if not done already: Set Up all Facebook Events with Cover Graphic & About Section Content

12th: Diabetes Wellness Discussion

19th: Halloween Tricks for Pet Safety

FACEBOOK: Customize and Pre-Schedule to post using Canva’s Content Planner

11th: Adopted & Transferred Pets Update

12th: Create Recruiting Series

14th: Create Thanks Thursday 

15th (AM): Create Foster Friday

15th (PM): Volunversary Shout Outs

 

LEARNING LOUNGE:

Customize and schedule to send to all subscribers the first of the month

Spooktober Email Cover

Spooktober Email Blast

Use Canva’s Content Planner to pre-post all for the week to Facebook Public or Team Pages and/or #Slack Team Channels:

CUSTOMIZE and schedule to post:

Update Motivate Monday

 

Complete if not done already:

Tell Us Tuesday

Whip ‘Em Out Wednesday

Foster Friday

Social Sharing Saturday

Sploot! Tip:

You can schedule out all of the above the first week and forget them the rest of the month! Just make sure to “Make a Copy” when using the content planner as you cannot schedule the same photo link more than once.

 

LEARNING LOUNGE:

Share the Dogly Advocates Team Development link to your team via Facebook Team Page, #Slack or a Team E-mail blast.

Create Batches to Pre-Post using the Canva Content Planner for the week:
  • Create Foster Pets Post Batch (Everyday)
  • Create Facility Pets Post Batch (Everyday)
  • Create Group Photos (M, W, F)
  • Create Stories Batch (Highlights on IG)
 
Sploot! Tips: 
  • Schedule Foster Pets in Am & Facility Pets in PM, Rotate this schedule Daily
  • Batches should include up to 10 animals
  • MIX CATS & DOGS
  • Do NOT include Bios, give info links to website or questions text line
  • Rotate Post Batches Designs
  • Re-click the Links above to create separate batches for each day (ie, make 7 copies of each, do not reuse the same template link if scheduling in the Canva Content Planner). 

 

LEARNING LOUNGE:

Week #3
October 17th - 24th

Complete if not done already: Facebook Events with Cover Graphic & About Section Content

EDUCATIONAL:

18th: Re-Share the Halloween Tricks for Pet Safety on your Public Page as a Reminder to Register

19th: Halloween Tricks for Pet Safety

 

PROMOTIONAL:

21st: Creepin’ MEOWT Virtual Tour

Promotional Sploot! Tip:

  • Creepin’ MEOWT Facility Tour: FINALIZE content and schedule to post!

 

FUNDRAISING:

7th-20th: Horrors of Unvaccinated Pets 

Fundraising Sploot! Tip:

  • Feel free to change the fundraiser dates.  It can run for a max of 2 weeks.

 

LEARNING LOUNGE:

Complete if not done already: Pre-schedule all content to post on Facebook using the Canva Content Planner:

23rd: Pit Bull Awareness Day

28th: Plush Animal Lover’s Day

29th: National Cat Day

31st: Halloween

 

LEARNING LOUNGE:

  • Awareness Posts Tutorial
  • Integrating Social Platforms with Canva Tutorial

Complete if not done already: Create Private Facebook Group for Adopters Only to serve as a resource if you do not already have one.

Complete if not done already: Set Up all Facebook Events with Cover Graphic & About Section Content

19th: Halloween Tricks for Pet Safety

FACEBOOK: Customize and Pre-Schedule to post using Canva’s Content Planner

18th: Adopted & Transferred Pets Update

19th: Create Recruiting Series

20th: Birthday Thanks!

21st: Create Thanks Thursday 

22nd: Create Foster Friday

 

LEARNING LOUNGE:

All done this month!

Use Canva’s Content Planner to pre-post all for the week to Facebook Public or Team Pages and/or #Slack Team Channels:

Update Motivate Monday

*Tell Us Tuesday

*Whip ‘Em Out Wednesday

*Foster Friday

*Social Sharing Saturday

Sploot! Tip:

Schedule the * posts first as they do not require any customizations.  The others will take a few extra minutes to add personalize touches.

 

LEARNING LOUNGE:

Share the Dogly Advocates Team Development link with newly onboarded Teammates!

Create Batches to Pre-Post using the Canva Content Planner for the week:
  • Create Foster Pets Post Batch (Everyday)
  • Create Facility Pets Post Batch (Everyday)
  • Create Group Photos (M, W, F)
  • Create Stories Batch (Highlights on IG)
 
Sploot! Tips: 
  • Schedule Foster Pets in Am & Facility Pets in PM, Rotate this schedule Daily
  • Batches should include up to 10 animals
  • MIX CATS & DOGS
  • Do NOT include Bios, give info links to website or questions text line
  • Rotate Post Batches Designs
  • Re-click the Links above to create separate batches for each day (ie, make 7 copies of each, do not reuse the same template link if scheduling in the Canva Content Planner). 

 

LEARNING LOUNGE:

Week #4
October 25th - 31st

EDUCATIONAL:

All Done for the month!

 

PROMOTIONAL:

All Done for the month!

 

FUNDRAISING:

All Done for the month! 

Complete if not done already: Pre-schedule all content to post on Facebook using the Canva Content Planner:

28th: Plush Animal Lover’s Day

29th: National Cat Day

31st: Halloween

 

LEARNING LOUNGE:

  • Awareness Posts Tutorial
  • Integrating Social Platforms with Canva Tutorial

Complete if not done already: Create Private Facebook Group for Adopters Only to serve as a resource if you do not already have one.

FACEBOOK: Customize and Pre-Schedule to post using Canva’s Content Planner

25th: Adopted & Transferred Pets Update

26th: Create Recruiting Series

28th: Create Thanks Thursday 

29th: Create Foster Friday

 

LEARNING LOUNGE:

All done this month!

Use Canva’s Content Planner to pre-post all for the week to Facebook Public or Team Pages and/or #Slack Team Channels:

 

CUSTOMIZE and schedule to post:

Update Motivate Monday

 

Complete if not done already:

Tell Us Tuesday

Whip ‘Em Out Wednesday

Foster Friday

Social Sharing Saturday

Sploot! Tip:

You can schedule out all of the above the first week and forget them the rest of the month! Just make sure to “Make a Copy” when using the content planner as you cannot schedule the same photo link more than once.

 

LEARNING LOUNGE:

Share the Dogly Advocates Team Development link with newly onboarded Teammates!

Create Batches to Pre-Post using the Canva Content Planner for the week:
  • Create Foster Pets Post Batch (Everyday)
  • Create Facility Pets Post Batch (Everyday)
  • Create Group Photos (M, W, F)
  • Create Stories Batch (Highlights on IG)
 
Sploot! Tips: 
  • Schedule Foster Pets in Am & Facility Pets in PM, Rotate this schedule Daily
  • Batches should include up to 10 animals
  • MIX CATS & DOGS
  • Do NOT include Bios, give info links to website or questions text line
  • Rotate Post Batches Designs
  • Re-click the Links above to create separate batches for each day (ie, make 7 copies of each, do not reuse the same template link if scheduling in the Canva Content Planner). 

 

LEARNING LOUNGE: