yes, i said it.

Just Because you are a nonprofit - doesn't mean you can't have the mindset of a for profit business

It’s really important to understand the only reason (pet care) is worth $99 Billion and animal welfare is underfunded and underserved is because there is acceptance that struggles are just part of running a business.  

I’m really into semantics – carefully listening and studying how people are using words when they are speaking and what truth they have from their personal perspective about what those words mean.  As I sit in on Business summits, webinars, talks – the language is positive, fake it til you make it, make it and then keep making it better, constantly searching for ways to be relevant and more successful.  When I leave those meetings to sit in on calls in the Animal Sheltering Space – the language is poverty minded.  And by that, I am not referencing systemic poverty, I am defining those trapped in a psychological mindset falsely convincing themselves they are trapped in their circumstances.  

These animal welfare networking groups have a lot of discussion on the cyclical struggles but very little willingness to explore potential solutions as if the struggles in animal welfare nonprofit exists uniquely due to a mandatory, oppressive consequence of charity work.   I feel it useful to share the moral of so many therapy sessions: “Even when your perspective is correct, it’s likely you’re still a huge part of the problem, work on that.”


Our philosophy

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About our future

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founderS

The visionaries

Patrick Wilson

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Ewan McGregor

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