If you’re putting every ounce of mental energy you have into posting pets but feel like your efforts are barely make an impact… Your content is probably fine (minus those blurry intake photos) – but your captions are so basic no one notices.

Audiences on social media have high standards these days and the “secret” to stopping the scroll lies in the magic of a compelling hook and a well-crafted post (that I know you just don’t have the time or energy to properly create.) I see you, and I’ve got you.


This guide is more than those useless toolkits; it’s 31 HOOK IDEAS for building interest and grabbing people’s attention. Hooks are critical – the better your hook, the more likely people are to continue reading or watching your content… and take the action steps you ask for.

Ensure your compassionate work doesn’t fade into the background noise of your follower’s feeds. Be LOUD, be EXCITED and exude some confidence when advocating to your audience, making them feel compelled to read everything you have to say!

  • Somebody had to say it: [597 dogs in kennels is too many]…
  • Okay, I know what you’re thinking about [fostering]…
  • What [your favorite shelter pet] says about you…
  • The [adoption] myth no one is talking about…
  • You’ve been thinking about [volunteering] all wrong…
  • Don’t make these [pet adoption] mistakes…
  • This will change how you think about [rescue animals]…
  • I don’t know if you’re ready to see this [pet transformation]!
  • If I could go back, I’d [tell myself to volunteer sooner].
  • You’re not gonna believe [what just happened at the shelter]…
  • 7 green flags [you’re a great foster home]…
  • How I feel about [pet rescue as a volunteer]…
  • 3 things that will change your view on [animal welfare]…
  • 5 things that are completely misunderstood about [shelters]…
  • What does [volunteering at a shelter] ACTUALLY look like?
  • How to let go of [the guilt of not being able to adopt]…
  • I don’t know who needs to hear this, but [volunteer at a shelter]!
  • This [volunteer opportunity] is for [animal lovers only].
  • 7 signs [petname] is actually [a perfect match for you].
  • This might shock you but… [petname is a couch potato].
  • This is going to blow your MIND about [feral cats]!
  • STOP! You don’t want to miss out on [our adoption event].
  • 5 easy tips for [first-time pet fosters].
  • I’m going to let you in on a little secret about [long stay pets].
  • 3 reasons why you should consider [older pets].
  • Not to be dramatic but… [this rescue story is incredible].
  • 5 common misconceptions that are [costing animal lives].
  • Rating our [longest stay shelter pets].
  • WARNING! This post is [full of really cute long stay pets].
  • What [your future foster pet] wants you to know.
  • 5 must-have [supplies for our shelter pets].
  • 7 things you didn’t know [we always need at the shelter].

You Want More?

If you never want to come up with creative content on your own, check this baby out!

Everything in this eBook will increase supporter engagement using proper story telling that inspires potential adopters, fosters and donors without boring them into silence.

She’s packed with hooks, captions, chatgpt prompts and content ideas that can be used on Facebook, Instagram and Tik Tok… plus educational tips and sounds guidance for using social media to get potential fosters over their fear of foster failing and a super special approach on promoting long stay pets.  


Twitter - X


Sign up our newsletter to get update information, news and free insight.

Latest Post

Sploot is a pet welfare marketing agency that provides critical services by creating innovative, effortless, strategic alliances.

Copyright © 2023 Sploot Marketing, All rights reserved.