great power on social media

Comes with Great Responsibility.

If you’re taking on social media in the role of a content writer and representing the pets in your organization’s care – you need to acknowledge this huge responsibility and hold yourself accountable for the way you communicate with your audience. 

"Passion can be a helpful tool or a dangerous weapon... be responsible when using it."

"Passion can be a helpful tool or a dangerous weapon... be responsible when using it."

As we all know, social media can be a powerful tool used to help your organization reach a broad audience of rescue lovers and connect pets with potential adopters.  We also know every tool can be a weapon if you hold it right… in this three part discussion, I’ll address common pitfalls when writing pet promotions and share tips to ensure your passion for pets doesn’t cross the line into potentially harmful territory. 

why isn't this pet adopted?

It Might Be You.

When promoting shelter pets on social media, it’s crucial to strike the right balance between emotional appeal and objective focus. By leaning too heavily on passion and emotion, you inadvertently create an overprotective image that sabotages relationships with your supporters and hinders the chances of pets being placed into homes.

Alienating Adopters
Unhealthy Perceptions
Diminished Credibility
Hinder Engagement

Crafting Content that Actually Helps Pets.

We’ll go beyond the typical how to write positive bios,”  focusing on “why you” – and practicing self awareness when creating content. 

By the end, you’ll be able to recognize why you are potentially harming your social media reputation, contributing to length of stay and significantly reducing the chances for pets to be placed into homes.

8 Ways You're Saying "Don't Adopt this Pet"

It's essential to strike the right balance between emotion and logic in your social media captions.  We'll expand on the "8 ways you're unintentionally saying don't adopt this pet" and how to use the emotional-logical framework instead.

What Even is Your Content Objective?

To create compelling and engaging social media posts for adoptable pets that capture attention, provide value, and drive action you need to tailor content to satisfy clearly defined objectives.

Don't Lose Sight of the Real Goal.

Crafting an effective social media post that keeps your organization's mission front and center requires a call to action that encourages audiences to learn more about a featured pet but also, visit your website to explore all other pets available for adoption!


Our purpose is to support YOURS.

We believe in a higher standard of marketing

We are committed to bettering pet welfare and believe it is critical to provide higher standards of marketing support. 

Our team is dedicated to helping pet welfare organizations implement effective, creative marketing strategies that will ensure better outcomes for the pets in their care.

We're willing (and eager) to do our part by providing ready to use tools and hands-on support to help pet welfare teams reach their goals in a realistic and feasible way!

We create opportunities using collaborations

Pets' lives depend on effective campaigns that connect with and inspire the pet loving community to take action.  We are determined to provide pet welfare organizations with the best possible resources and we utilize strategic alliances with pet care brands to make marketing efforts as successful as possible.

 Building relationships between pet welfare and pet care, we facilitate a high impact, mutually beneficial alliance focused on bettering the health and wellbeing of pets in need and in homes.

We provide free services to pet welfare orgs

All of our programs come with content kits... but unlike any other marketing tool, we also provide the human resources to implement these programs for your already over-extended team.

We are passionate about long stay pets

We are passionate about helping all shelter pets move into homes - but most especially those who have been in shelters the longest or have special needs.  We have a special place in our hearts for big, boxy-headed dogs, seniors, and pets with medical issues.

Knowing these pets often have a harder time getting adopted because they are overlooked by their less in need friends, we focus on creating innovative marketing programs that "Spotlight" these pets making sure they get extra social media love, special treatment and  the best opportunity to reach their future foster and/or adoptive families. 

We enjoy "gifting" back to dedicated teams

Pet welfare organizations are nothing without the very supportive teams constantly giving more of themselves to the pets in need than they (technically) have to.  We love creating opportunities for organizations to provide them with free goodies and special offers as a token of appreciation for all they do.

Let's Connect!


Sploot is a pet welfare marketing agency that provides critical services by creating innovative, effortless, strategic alliances.