This Maddie’s Fund Quick Topic Talk focuses on shifting digital marketing of fostering from a constant plea of desperation to a pet-sharing community program.

We'll discuss common mistakes and shifting narratives for engaging pet lovers
  • Stop targeting the same people
  • Monitor your CTAs (saying short term foster is harmful)
  • Use SHARING trends audiences are comfortable with

Sploot Marketing is a pet welfare focused strategic planning service on a mission to develop innovative, progressive solutions which create a more sustainable position for pet welfare organizations.