FACEBOOK BIRTHDAY FUNDRAISER KIT

STRATEGIC PLAN

Two weeks before a Facebook users birthday, Facebook promotes a message in their news feed giving them the option to create a Birthday Fundraiser.  In just a few clicks, they can set up a donation request as a way of celebrating their special day.  As long as you are registered as a Charity with Facebook, you will be listed as an eligible organization to receive donations if requested!

As part of the Birthday Fundraiser Strategy, your organization will be just one step ahead of the Fundraiser pop up on Facebook.  By creating an automated “Early Birthday” email that goes out two weeks and a day, willing supporters will be ready to use the fundraiser instead of dismissing it!  While that seems simple, there is a bit more to it.  This includes normalizing the use of birthday fundraisers by posting every month about them on your social platform, having this opportunity in newsletters as a gentle reminder and also making a “Big Deal” about those who ARE donating through this opportunity.

WHERE TO POST

  • Send an EARLY birthday email to all subscriber supporters
  • Post a Happy Birthday every month to acknowledge and recognize volunteers (and supporters) on your Public Page
  • Post a THANK YOU on every single individual birthday fundraiser
  • Post a THANK YOU on your Public Page the following month acknowledging birthday donors 
  • Add into monthly newsletters


WHEN TO POST

  • EVERY MONTH

INCLUDED CONTENT

  • Design Template for Monthly Facebook Shout out
  • Design Template for Monthly Facebook Thank You
  • MailChimp email template for EARLY Birthday nudge
  • MailChimp email template for BIRTHDAY greeting
  • Design Template for MailChimp 

HELPFUL TIPS

  • Use MailChimp to create an automated campaign that sends the Early Birthday and Birthday emails on trigger dates
  • Integrate MailChimp with Canva to seamlessly design email graphics to pull
  • Assign a Volunteer or Point Person to check Birthday Fundraisers and say personalized Thank Yous on every one

EARLY BIRTHDAY COVERS

MAILCHIMP EARLY BIRTHDAY EMAIL

BIRTHDAY COVERS

MAILCHIMP BIRTHDAY EMAIL

FACEBOOK POST

This graphic is used as a comment on individual fundraisers along with a personalized thanks as your organization.

 

“(PET NAME) wanted to say thank you on behalf of all our adoptables for sharing your special day with them!  Have a wonderful birthday and amazing year!”

FACEBOOK THANKS

This graphic is used as a Thank You post on your public page recognizing individual donors and the total donation.

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