EAST ORANGE ANIMAL ALLIANCE

Welcome to Your Digital, Strategic Planning Portal!

Use the below tools to share content and communicate your digital marketing needs with us.  All links can be shared with your team as you see fit but are only unique to you (they are not generic links to all Sploot Members).

PENDING Digital Marketing Strategies

Sploot is Empowering

  • Bark Bundle marketing material
  • Partnership Perk marketing material
  • Available for Transport content

 

  • Up to 250 Posts on Facebook
  • Up to 250 Pets added to IG Highlights
  • 1-2 Adoptables Showcase

 

Facebook:

  • Monthly Crowdfunding
  • Donate Buttons on all posts

 

Bark Bundle Transport Incentive:

  • Funds to encourage intake

 

Donorbox/EOAA Webpage:

  • Play Yard Fundraiser Assistance
  • Shared Online Learning Events
  • Local Events as Needed
  • Call to Action Online Events
  • Virtual Adoptables Showcase
  • Virtual Volunteer Showcase

Example Recommendations for:

  • Birthday Fundraiser Reminder
  • Happy Birthday
  • Happy Volunversary
  • Post-Adoption Follow Up
    • Immediate
    • 3 Month
    • 1 Year
  • Monthly Newsletter
  • Awareness/Holiday Calendar
  • Fun-Sharing Prompts
  • Appreciation & Recognition
  • Celebration & Acknowledgement
  • First Person Perspective Happenings

IMPORTANT NOTES

CURRENT GOALS

Focused Goals for JAN – MARCH

  1. Define EOAA Membership & Amend Bylaws
  2. Create Rescue Partnership Program
  3. $9,000 Play Yard Fundraiser
  4. $2,085 Monthly Donations
  5. Increase Online Engagement/Followers by 35% 

 

CURRENT INSIGHTS

30 DAY INSIGHTS RESULTS

60 DAY INSIGHTS RESULTS

90 DAY INSIGHTS RESULTS

MONTHLY:

  • Complete Monthly Update Form
  • Send Out Community Update Email
  • Send Out Team Camaraderie Update Email

 

WEEKLY:

  • Social Media Engagement
  1. Inside Happenings Folder – add photos and complete Engagement Form
    1. Add any photos/videos from fosters or volunteers into folders for future use otherwise “stock photo” placeholders will be used to keep flow of content consistent
  2. Complete Events Form to add any Enrichment Prep Days, Walking Days, Board Meetings for Planning, that required cooperation vs just personal experience
  • Adoptables
  1. Long Term Stay Folder
    1. Add NEW folders for pets needing to be promoted, drop in info and photos/videos
    2. Update current folders with new photos/videos
    3. Shift to ADOPTED FOLDER for pets that are now in homes, include Adoption Photo in folder is taken
    4. Shift to TRANSFERRED FOLDER for pets moved into partnering rescue – add Org name in folder title
  2. Partnering Org Pets Folder
    1. If promoting pets at local rescues, add them to the partnering folder
      1. Shift to Adopted Folder as appropriate
  • Events & Fundraising
  1. Complete Fundraiser Questionnaire for any new needs
  2. Complete Events Questionnaire to add events online
  3. Add Folder to include additional photos/videos and “about” details for fundraisers or events as noted in the questionnaire

NOTES FROM DANA

Scheduled on Facebook:

  • Engagement for February
  • “On the Move” Dogs to Date
  • “Adopted” Dogs to Date
  • Morrow Thanks
  • Nate Thanks

 

Scheduled on Instagram:

  • “On the Move” Dogs to Date
  • “Adopted” Dogs to Date
  •  

 

Instagram Highlights:

  • Rescue Partners Added
  • Adoptables Updated 
  • On the Move Updated

NEEDS YOUR ATTENTION

Design Your Digital Space:

  • Complete the Form to pick your visual aesthetics:
    • This form will include instructions on granting access for Sploot to edit your Facebook and Instagram platforms

 

Review & Work On:

  • Strategic Planning Workbook
  • By-Laws Examples

 

Familiarize Yourself with your Content Sharing Folders and Start Adding Content:

  • Start with your Branding Kit
  • Next Add Adoptables

 

Engagement Email Blasts:

Once we are set up on Social Media, we will draft an email for you to send to your subscriber list and volunteer team to introduce your new Pet Welfare & Parenting Community in an effort to jumpstart engagement!

CONTENT is KEY!

CONTENT SHARING

To ACCESS FOLDERS: Click on the icon for the folder you want to access.  To SHARE FOLDERS: Hover over the icon, RIGHT click, then click “Copy Link” to share with your internal team or include in inter-team communications.  To FILL OUT QUESTIONNAIRES: Click the drop down and tap the link for the questionnaire you’d like to complete.

Branding Kit

Adoptables

Rescue Partnerships

Events & Fundraising

Social Media Engagement

Email Marketing

Content Questionnaires

CLICK HERE TO COMPLETE FORM

Use this form to enter information about new partnerships, transfers to partners, fundraising needed for pets moved to rescues.

***Make sure to use your Rescue Partnerships Folder to add photos or additional info.***

 

Use this form to enter information about fundraising needs.  Emergent or Critical Fund needs will be listed within the week if all information is provided.  Routine/Non Emergent funding will be added in as part of your monthly content schedule.

***Make sure to use your Fundraising Folder to add photos or additional info.***

CLICK HERE

Use this form to enter information about local or virtual events and ALSO routine happenings within your organization that can bring awareness as to the INTERNAL events (ie, spay/neuter drop off, behavior training, transports).  Please note Emergent or Critical Event needs (hoarding case that requires fosters asap) will be listed within the week if all information is provided.  Routine/Non Emergent events will be added in as part of your monthly content schedule.

***Make sure to use your Events Folder to add photos or additional info.***

CLICK HERE

Use this form to enter information about routine happenings within your organization that can bring awareness as to the INTERNAL events (ie, spay/neuter drop off, behavior training, transports, girl scout tours, donor visit, etc).  

***Make sure to use your Engagement Folder to add photos or additional info.***

CLICK HERE

Use this form to capture the happenings and results within your organization to share with your digital community supporters.

CLICK HERE

STRATEGIC PLANNING SESSIONS

SCHEDULE AT YOUR CONVENIENCE

Yearly Planning Call

Focused Planning with Workbook

A Full, 1-2hr Discovery discussion about your organization including operational functions, satisfaction rating of each function, goal setting, action planning, leadership coaching and accountability, motivational brainstorming of immediate impacts that can open opportunities for growth and development and overall re-alignment to inspire your continuation with your mission.

Empowerment Calls

Boosts of Confidence

30 Minute conversations intended to clarify an action item, reassure a plan of action is being implemented properly, re-evaluation in consideration of unexpected bumps, new points of contact or communication support.

Quarterly Calls

Accountability to Action Plans

This is a re-discovery conversation.  We will review your Action Plan & Goals, determine satisfaction of each and adjust or set new goals for the following quarter.  Includes discussion, coaching or guidance in regard to operational function, accountability, development and motivational brainstorming.

Questions? Send Us an Email!

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