Everyone loves their birthday and Facebook makes it super easy to shout themselves out by hosting a do-good fundraiser as a way to start the next year of their life in a place of positivity!
Facebook is doing all the work for you – might as well take advantage of this by gently reminding supporters how much your pets appreciate celebrating with them.
If you have a subscriber list, create an automated campaign to email a pre-ask to supporters two weeks before their birthday. Of course you’ll also want to set up another automated campaign to send emails ON their birthday wishing them a happy day!
Quick Win: If you don’t have a subscriber list – time to go into your shelter software and do some exports of all the adopters, volunteers and donors to put them in one!