YEAR END GIVING EMAIL MARKETING

STRATEGIC PLAN

Year End Marketing Emails must be sent out a few times and share different information that encourages readers to donate thanks to the impact of your mission sharing and specific details provided so your donor feels confident and compelled to join your supporter community.  In addition to the “ASKS” there also needs to be the results wrap up! This is a 3 part email series!

WHERE TO POST

  • Share as part of your email campaigning
  • Share the web link on your Facebook and Website to drive additional subscribers and as an additional Social Media Campaign Post


WHEN TO POST

  • RIGHT AWAY!

INCLUDED CONTENT

  • 1st of a 3 series Year End Email Marketing Campaign (the Nudge)
  • 2nd will release December 1 (the Hard Ask)
  • 3rd will release January 1 (the Results)

HELPFUL TIPS

  • These are MAILCHIMP TEMPLATES
  • Ask your Shelter Software for a MailChimp Integration or to provide you with a spreadsheet of all your adopters/volunteers/fosters/donor contacts in the system
  • Make sure to add SPECIFIC details in your customized Graphics
  • Integrate Canva and Mailchimp to save graphics automatically to insert

NOVEMBER EMAIL (1 of 3)

GIVING-ASK EMAIL (2 of 3)

THANK YOU (3 of 3)

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