STOCK THE SHELTER DONATION DRIVE KIT

STRATEGIC PLAN

What is a Stock the Shelter Donation Drive?

It’s a donations drive for in-kind wishlist items as an alternative giving opportunity for those who prefer to gift items instead of money.  The objective of the drive is to “Stock the Shelter” with critical and high demand items for your facility and fosters.  It offers many options to donate for those who want to give but may not be able to extend themselves financially and at the same time, it allows your organization to list out necessary and pre-determined wishlist items instead of having a free for all of items you may or may not actually need.

If you opt to combine this event with “Shelter Tours,” you can engage the community to visit the facility which is a perfect way to recruit helping hands and show off your adoptables and fosterables! (Sploot Tip: if someone says they can’t adopt a pet they seem very interested in – ask them to Pet Share with you and encourage them to become a foster!)  

If your organization is one of the lucky few that are “all set” and don’t have immediate shelter stock needs, this is a wonderful opportunity for you to implement a Pet Pantry for the Community which collects donations specifically intended to be gifted back to local families in need of supplies for their pets.

You’ll want to host this event on Giving Tuesday or any time AFTER Black Friday/Cyber Monday to encourage your supporters to remember you when they are shopping online and in stores.

 

WHERE TO POST

  • Create a Facebook Event for Giving Tuesday or that Week
  • Share on Your Facebook Wall (yes, even after you just posted it as an event)
  • Post In Your Private Adopters Group
  • Send in the Year End Giving Email Marketing Campaigns
  • Share with Your Team on Social Sharing Saturday!
  • Post on your website


WHEN TO POST

  • RIGHT AWAY!

INCLUDED CONTENT

  • Facebook Event Cover Template
  • Pre-Written Content for “About” Section
  • Wishlist PDF Template (Also Post on Social Media each week!)
  • MailChimp Email Marketing Template

HELPFUL TIPS

  • Make sure to be CLEAR about your fundraising goals
  • Be CLEAR about the ways in which the items donated will be used, ESPECIALLY if gifting back to the local community 
  • Consider PARTNERING with a local existing Food Pantry
  • Create Easy to Click Wishlists on Amazon OR PDFs
  • If you are scheduling drop offs – be sure to add a schedule link that makes it flexible or offer “DROP OFF HOURS” and have volunteers ready to give tours and greet donors
  • SHARE UPDATES AND RESULTS!!!

FACEBOOK EVENT COVERS & PRE-WRITTEN CONTENT

WISHLIST FLYER TEMPLATES

EMAIL MARKETING TEMPLATE

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