Cyber Monday Series

STOCK THE SHELTER DONATION DRIVE KIT STRATEGIC PLAN What is a Stock the Shelter Donation Drive? It’s a donations drive for in-kind wishlist items as an alternative giving opportunity for those who prefer to gift items instead of money.  The objective of the drive is to “Stock the Shelter” with critical and high demand items […]

Facebook Birthday Fundraiser Kit

FACEBOOK BIRTHDAY FUNDRAISER KIT STRATEGIC PLAN Two weeks before a Facebook users birthday, Facebook promotes a message in their news feed giving them the option to create a Birthday Fundraiser.  In just a few clicks, they can set up a donation request as a way of celebrating their special day.  As long as you are […]

All Subscriber List Email Marketing

ALL SUBSCRIBER LISTS EMAIL MARKETING STRATEGIC PLAN To make sure nothing is missed, this section shows the emails that should be going out to ALL subscribers. WHERE TO POST MailChimp or other email marketing platform WHEN TO POST Automated campaigns INCLUDED CONTENT Birthday Email Campaigns Monthly Update Campaigns Year End Giving Campaigns HELPFUL TIPS These […]

Donor Email Marketing

YEAR END GIVING EMAIL MARKETING STRATEGIC PLAN Year End Marketing Emails must be sent out a few times and share different information that encourages readers to donate thanks to the impact of your mission sharing and specific details provided so your donor feels confident and compelled to join your supporter community.  In addition to the […]

Adopter Email Marketing

ADOPTER EMAIL MARKETING STRATEGIC PLAN Adopter Emails are a great way to continue developing relationships with those who have been entrusted to care for pets your organization, including your volunteers, who also care for them.  Keeping the lines of communication open helps to ensure adopters understand and are aware of the continued care and concern […]

Volunteer Email Marketing

VOLUNTEER EMAIL MARKETING STRATEGIC PLAN Emails are a great way to recognize your volunteers as individuals and ensure they feel appreciated and motivated. WHERE TO POST MailChimp or other email automation platform WHEN TO POST Automated campaigns or as needed INCLUDED CONTENT Birthday Email Volunversary Email Team Update Emails HELPFUL TIPS These are MAILCHIMP TEMPLATES […]

Stock the Shelter Donations Drive Kit

STOCK THE SHELTER DONATION DRIVE KIT STRATEGIC PLAN What is a Stock the Shelter Donation Drive? It’s a donations drive for in-kind wishlist items as an alternative giving opportunity for those who prefer to gift items instead of money.  The objective of the drive is to “Stock the Shelter” with critical and high demand items […]

Year End Giving Email Marketing

YEAR END GIVING EMAIL MARKETING STRATEGIC PLAN Year End Marketing Emails must be sent out a few times and share different information that encourages readers to donate thanks to the impact of your mission sharing and specific details provided so your donor feels confident and compelled to join your supporter community.  In addition to the […]

Giving Tuesday Fundraiser Kit

GIVING TUESDAY “THANK-A-THON” FUNDRAISER KIT STRATEGIC PLAN What is Giving Tuesday? “It is a global generosity movement unleashing the power of radical generosity.”  It’s success has grown over the years since 2012 when it began and it is now a well recognized movement that inspires millions of people to get involved in do-gooding within their […]