ADOPTER EMAIL MARKETING

STRATEGIC PLAN

Adopter Emails are a great way to continue developing relationships with those who have been entrusted to care for pets your organization, including your volunteers, who also care for them.  Keeping the lines of communication open helps to ensure adopters understand and are aware of the continued care and concern your organization has for these pets, and those who opened their home and heart to them.  This is a two-way support system for adopters and animal welfare organizations as it offers comfort to the organization and also offers resources to adopters they may not otherwise be made aware of during life changes which will ultimately keep more families together and pets safe with them.

WHERE TO POST

  • MailChimp or other email automation platform


WHEN TO POST

  • Automated campaigns or as needed

INCLUDED CONTENT

  • Thank You for Adopting Email
  • 3 Month Check In Email
  • 3 Month Check In Graphic Templates
  • Adoptaversary Email
  • Adoptaversary Graphic Templates

HELPFUL TIPS

  • These are MAILCHIMP TEMPLATES
  • Ask your Shelter Software for a MailChimp Integration or to provide you with a spreadsheet of all your adopters contacts in the system
  • Make sure to add adopters to the ALL subscriber lists also
  • Integrate Canva and Mailchimp to save graphics automatically to insert
  • Use ‘Mail Merge” customizations to insert adopted pets’ names and adopter names within the emails

THANKS FOR ADOPTING EMAIL

3 MONTH CHECK IN EMAIL

ADOPTAVERSARY EMAIL

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