December Adoptables Promotions

Holiday Helper Elves Theme

Focus: Marketing Holiday Fosters as mutually beneficial for parents and pets

Our Helper Elves strategy is a play on “Elf on the Shelf” aiming to increase consideration of holiday (temporary) fostering.  Offering parents a means to explain the time period in which a pet will stay in a festive narrative that aligns with concepts children understand and additionally encourages proper interaction between new pets and children is a win-win all around.  The goal of this theme:

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